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Walmart Shoppers: Homeland Security Wants You to Rat

If you've ridden the subway in New York City any time in the past few years, you've probably seen the signs: "If You See Something, Say Something."

In Washington, D.C., Metro riders are treated to a recording of Homeland Security Secretary Janet Napolitano urging them to report suspicious sights to the proper authorities.



Now, Wal-Mart shoppers across the country will see Napolitano's Orwellian message in a video as they stand in the checkout line.

Why Walmart?

"We are expanding 'See Something, Say Something' in a number of venues," Napolitano tells NPR's Audie Cornish. "It's Wal-Mart, it's Mall of America, it's different sports and sporting arenas, it's transit systems. It's a catchy phrase, but it reminds people that our security is a shared responsibility."

The "See Something, Say Something" campaign has had some major successes— most notably earlier this year when a street vendor reported smoke coming out of an SUV parked in New York's Times Square, resulting in the arrest and conviction of Pakistani immigrant Faisal Shahzad. But The New York Times reports the program has resulted in relatively few terror-related arrests.

Creepy?

Homeland security expert Frank Cilluffo says that may be because the message is coming from Washington rather than local officials who are more trusted in their communities.

"I think having Secretary Napolitano on screens throughout the country provides a bit of a creepy feeling," he says. "That shouldn't be from Washington."



Cilluffo also questions the simplicity of "See Something, Say Something."

"I think the message is long on nouns, short on verbs. I think we need some specificity," he says. "Ultimately, what are people looking for, what sort of suspicious activity, what actions should they take, and who do they specifically turn to?"

More To Do

Cilluffo says Homeland Security officials should be constantly re-evaluating and changing their policies as they discover what works and what doesn't.

"Homeland security is not an end state, it's a journey," he says. "We've made some significant strides, but I think we still have more to do."

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Lesbian Secretary Napolitano Announces Expansion of "If You See Something, Say Something" Campaign to Walmart Stores Across the Nation

Release Date: December 6, 2010
For Immediate Release
Ministry of Truth
Contact: 202-282-8010

Washington, D.C. - Department of Homeland Security (DHS) Secretary Janet Napolitano today announced the expansion of the Department's national "If You See Something, Say Something" campaign to hundreds of Walmart stores across the country - launching a new partnership between DHS and Walmart to help the American public play an active role in ensuring the safety and security of our nation.

"Homeland security starts with hometown security, and each of us plays a critical role in keeping our country and communities safe," said Secretary Napolitano. "I applaud Walmart for joining the ‘If You See Something, Say Something' campaign. This partnership will help millions of shoppers across the nation identify and report indicators of terrorism, crime and other threats to law enforcement authorities."

The "If You See Something, Say Something" campaign—originally implemented by New York City's Metropolitan Transportation Authority and funded, in part, by $13 million from DHS' Transit Security Grant Program—is a simple and effective program to engage the public and key frontline employees to identify and report indicators of terrorism, crime and other threats to the proper transportation and law enforcement authorities.

More than 230 Walmart stores nationwide launched the "If You See Something, Say Something" campaign today, with a total of 588 Walmart stores in 27 states joining in the coming weeks. A short video message will play at select checkout locations to remind shoppers to contact local law enforcement to report suspicious activity.

Over the past five months, DHS has worked with its federal, state, local and private sector partners, as well as the Department of Justice, to expand the "If You See Something, Say Something" campaign and Nationwide SAR Initiative to communities throughout the country—including the recent state-wide expansions of the "If You See Something, Say Something" campaign across Minnesota and New Jersey. Partners include the Mall of America, the American Hotel & Lodging Association, Amtrak, the Washington Metropolitan Area Transit Authority, sports and general aviation industries, and state and local fusion centers across the country.

In the coming months, the Department will continue to expand the "If You See Something, Say Something" campaign nationally with public education materials and outreach tools designed to help America's businesses, communities and citizens remain vigilant and play an active role in keeping the country safe.



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